Media, Content & Representation

Inquire Now

What We Offer

We redesign media, marketing, and brand content — including advertising and campaigns — so it works when sound cannot be relied on, and Deaf people are not misrepresented, sidelined, or erased.

This work applies to any content that shapes public perception and trust, whether that is a marketing campaign, brand advertising, PR or corporate communications, film, TV, broadcast, or digital media. In practice, organisations usually come to us through campaigns or public-facing media — but both sit on the same risk surface. When sound is assumed, meaning breaks. When meaning breaks, brands lose credibility and control of the narrative.

We also work alongside organisations, marketing and brand teams, agencies, and media creators to embed Deaf-led insight into content decisions before they go public — reducing reputational risk while strengthening reach, credibility, and impact.

Support ranges from targeted pre-launch intervention to full campaign and narrative redesign, with bespoke work where content is high-visibility, brand-defining, or politically sensitive.

  • Confidence before launch.

    Senior review of advertising and brand campaigns to identify where sound-led assumptions, inaccessible delivery, or misrepresentation undermine meaning, reach, or trust.

    Typically includes

    • Review of adverts, campaigns, copy, visuals, and creative concepts

    • Identification of exclusionary framing or access failure

    • Clear, practical recommendations before release

    Best for

    • Campaigns approaching launch

    • Brand or product rollouts

    • Organisations seeking early reputational risk control

  • Authority without backlash.

    Review of film, TV, broadcast, and editorial content to identify distorted narratives, harmful framing, or exclusion of Deaf people.

    Typically includes

    • Review of scripts, storylines, and editorial framing

    • Analysis of who holds authority and credibility

    • Guidance to prevent public or long-term harm

    Best for

    • Film, TV, broadcast, and documentary

    • High-profile or sensitive content

    • Media organisations under scrutiny

  • Who is visible — and how they are framed.

    Advisory support to ensure Deaf representation is meaningful, accurate, and defensible — not tokenistic.

    Typically includes

    • Guidance on casting, contributors, and spokespeople

    • Review of characterisation and narrative roles

    • Challenge of stereotypes and performative inclusion

    Best for

    • Advertising and branded campaigns

    • Film, TV, and public storytelling

    • Organisations under pressure to “get it right”

  • Deaf insight where decisions are made.

    Ongoing advisory embedded within marketing, creative, editorial, or communications teams during critical phases.

    Typically includes

    • Input during concept and messaging development

    • Review of tone, edits, and creative trade-offs

    • Real-time challenge before decisions are locked in

    Best for

    • Ongoing content and campaign production

    • Multi-channel marketing

    • Teams operating under reputational pressure

  • Proof when it matters.

    Targeted validation with Deaf audiences to understand how content is actually received — and to support senior decision-making.

    Typically includes

    • Testing tone, clarity, and narrative impact

    • Identifying misunderstanding or loss of trust

    • Evidence leaders can stand behind

    Best for

    • Major launches or public releases

    • Brand-sensitive or controversial content

    • Organisations needing defensible assurance

  • When attention is already on you.

    Rapid support when brands or media organisations face backlash, complaints, or scrutiny related to Deaf representation or access.

    Focus

    • Assess exposure

    • Correct course

    • Prevent repeat failure

  • Designed around your content, not a template.

    Where campaigns, brands, or media ecosystems are complex, we design tailored support aligned to your audience, platform, and scrutiny profile.

Our Approach

Start with influence

We examine how power, credibility, and authority are carried through content.

Stay close to decision-makers

This work sits with senior leaders, not buried in process.

Intervene early

Prevention is cheaper and quieter than correction.

Focus on consequence

Narratives shape trust, behaviour, and reputation.

Deliver with consequence

Insight leaders can act on — and stand behind.

Take responsibility

This work only holds when Deaf-led insight remains present throughout decision-making.

  • “If your communication depends on hearing, who did you design it for?”