DeafMetrix Privacy Policy

Last updated: 14/08/2025

1. Who We Are

DeafMetrix (“we”, “our”, “us”) is a Deaf-led consultancy providing accessibility, inclusion, compliance, and system redesign services for organisations worldwide. We are committed to protecting your privacy and complying with applicable data protection laws, including:

  • UK General Data Protection Regulation (UK GDPR)

  • Data Protection Act 2018

  • EU General Data Protection Regulation (EU GDPR) where applicable

  • Privacy and Electronic Communications Regulations (PECR)

  • Relevant international privacy laws where our clients are located

Contact Details:

If you have any questions about this Privacy Policy or how we process your personal data, please contact us using the above email.

2. What Personal Data We Collect

We may collect, store, and process the following categories of personal data:

  • Identity Data: Name, job title, organisation name

  • Contact Data: Email address, telephone number, postal address

  • Communication Data: Details provided in emails, messages, or forms

  • Service Data: Information necessary to deliver our services (e.g., project details, accessibility requirements)

  • Technical Data: IP address, browser type/version, operating system, referral source, and analytics data

  • Marketing Data: Your preferences for receiving marketing communications

  • Special Category Data: Accessibility requirements, language preferences, or other details you choose to share with us (only collected with your explicit consent)

3. How We Collect Your Data

We collect your personal data in the following ways:

  • Directly from you via our contact form, email, or during calls/meetings

  • Automatically through our website using cookies and analytics

  • When you sign up for events, webinars, or resources

  • When you engage with our social media channels

  • From publicly available sources (e.g., LinkedIn, corporate websites)

4. Purposes for Processing & Lawful Bases

We process your data for the following purposes, under these lawful bases:

PurposeLawful BasisResponding to enquiriesLegitimate interests / ConsentDelivering contracted servicesContractual necessityManaging our relationship with youLegitimate interestsSending updates/marketingConsentAnalysing site usageLegitimate interestsMeeting legal obligationsLegal obligation

5. Sharing Your Data

We will never sell your personal data. We may share data with:

  • Service providers (e.g., website hosting, cloud storage, CRM, analytics) who process data on our behalf

  • Professional advisers (e.g., accountants, legal advisers)

  • Regulators, law enforcement, or other authorities when required by law
    All third parties are bound by contractual obligations to protect your data and process it only according to our instructions.

6. International Transfers

If we transfer your data outside the UK/EU, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions (where the destination country is approved by the UK/EU as having adequate protection)

  • Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) or the European Commission

7. Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected or to meet legal obligations:

  • Client project files: up to 6 years after project completion

  • Marketing data: until you withdraw consent

  • Technical/analytics data: see Cookie Policy for retention

8. Your Legal Rights

Under UK GDPR/EU GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request a copy of your data in a portable format

  • Withdraw consent at any time (without affecting prior processing)
    To exercise your rights, email deafmetrix@outlook.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk.

9. Security

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, use, alteration, or disclosure. These include encryption, secure hosting, and restricted access controls.

10. Cookies & Tracking Technologies

We use cookies and tracking tools (e.g., Google Analytics) to improve your browsing experience and understand how our site is used. You can manage cookies in your browser settings. For details, see our Cookie Policy.

11. Automated Decision-Making & Profiling

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on you.

12. Children’s Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided data to us, contact deafmetrix@outlook.com.

13. Accessibility of this Privacy Policy

We are committed to providing this Privacy Policy in formats accessible to all users, including British Sign Language (BSL) video upon request.

14. Changes to This Policy

We may update this Privacy Policy at any time. The latest version will always be available on our website, with a “Last Updated” date.

Contact:
Email: deafmetrix@outlook.com
Website: https://www.deafmetrix.com